Photos: Multi-venue concept Live! at the Pointe Orlando opens this month

Live! at the Pointe Orlando, a 73,000-square-foot indoor/outdoor dining and entertainment destination, opens in Orlando this month.

Located at 9101 International Drive, Live! promises an immersive experience featuring sports viewing, live entertainment and specialty restaurants and bars.

The celebration kicks off with a four-day grand-opening "block party" starting 9 p.m. Thursday, Sept. 19. All grand opening festivities are free to the public.

The complex will open four new eateries: Sports & Social, PBR Cowboy Bar, Shark Bar and Houndsmen English Lounge. Attendees can watch the night’s sporting events and enjoy an outdoor stage performance by DJ James Kennedy (for those who secured free tickets — the show is currently sold out).

On Friday, Sept. 20, Sports & Social opens for dining at 4 p.m. and DJ entertainment starts at 7 p.m. PBR Cowboy Bar, Shark Bar and Houndsmen English Lounge open at 7 p.m. with DJs, special performances, giveaways and more. A live performance by Dominican band Oro Solido will also be on offer.

On Saturday, Sept. 21, Sports & Social opens at 11 a.m. with a day of college football watch parties. PBR Cowboy, Shark Bar and Houndsmen will open at 7 p.m. with DJs and giveaways. Central Florida group Eklectik Haze will perform a free, 18+ live show on PBR Cowboy Bar's porch at 9 p.m.

On Sunday, Sept. 22, Sports & Social opens at 11:30 a.m. with Sunday football watch parties. Shark Bar hosts a drag show at 7 p.m.

But the opening celebration is just the beginning. Later this year, the Hot Country Nights concert series will take the Live! stage, with an official lineup to be released soon. Live! also has Halloween events in store, to be announced soon.

Palm Tree Club, a two-level restaurant and bar founded by DJ and producer Kygo is set to open at Live! in October.