Universal Studios brings new 'Wicked' store to Orlando with exclusive treats and merch

Universal Studios is bringing immersive experiences, exclusive merchandise and dining options inspired by Wicked to Orlando in late October, preceding the release of the highly anticipated film set to release Nov. 22.

By the end of October, Universal Orlando will have transformed its UNIVRS and Feature Presentation stores, along with a few adjacent retail locations, into Wicked: The Experience.

The new experience is designed to encapsulate the spirit of the Wicked cinematic world, with treats, themed merch and more.

Guests can travel down the signature yellow brick road to the fantasy-filled Land of Oz to find Wicked locations, including Shiz University and the Emerald City. Along their journey, guests will find signature scenic features, costumes and props from the film on display.

There will also be a variety of dining options and limited time treats at iconic themed Wicked locations like Voodoo Doughnuts, The Toothsome Chocolate Emporium and Savory Feast Kitchen.

In tandem with the film opening in November, Universal will display costumes within the Universal Cinema, an AMC Theatre and Universal CityWalk.

For more information about the Wicked experiences coming to Universal Orlando Resort, stay tuned to the park's social channels and visit its website.