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Groundbreak Day

Orlando breaks ground on its performing arts center. Now what?

Photo: Rob Bartlett, License: N/A

Rob Bartlett

By 2009, an additional $182.7 million was raised during a five-year capital campaign, helping to establish an $86.3 million endowment to support operations, maintenance and strategic reserves.

According to its own literature, NJPAC was "conceived as an arts center with a social conscience," that paid special attention to diversity efforts, education and becoming "New Jersey's Town Square" for public engagement with the arts. Its successful marketing campaigns and free shows have brought national notice for minority attendance. Meanwhile, Goldman, who stepped down earlier this year (and was consulted for DPAC), is now charged with commercial development on the surrounding property, while the center continues to thrive. An estimated $28 million dollar annual operating budget remains within reason: Between 2007 and 2008, the center's total revenue jumped from $36 million to $39 million. It is the nation's sixth largest performing arts venue.

The center's slogan? "Just imagine." That's exactly what Orlando is doing right now.

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