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This Little Underground: 'Purple Rain' live and the attendance myth

New Sam Rivers Rivbea Orchestra every month, Arctic Monkeys, The Orwells, Talib Kweli, Whistle Pigs

Photo: Photo By James Dechert, License: N/A

Photo By James Dechert


I may just have to start getting religious because, apparently, some prayers do get answered. Finally, the music of jazz titan Sam Rivers will once again be a regular live happening in the city. After two successful autumn concerts, the New Sam Rivers Rivbea Orchestra will honor the legend in grand, big-band style on the last Wednesday of every month at Will’s Pub beginning Feb. 26. Amen.

The Beat

The reenactment of Purple Rain (Jan. 31, Will’s Pub) was the biggest local street-level production in some time. More than just a basic, easy cover show, this was an extravaganza that went for total transformation.

I see Orlando musician Gerald Perez (Maximino, Thee Wilt Chamberlain) out a lot. Recently, however, his billowy lion’s mane of a coif had taken on a svelte, even sassy cut. And it was all in preparation for his phoenix rise as Prince. But even that noted metamorphosis didn’t fully prepare me for the immersion of walking up on the street frontage of Will’s Pub done up like Minneapolis’ First Avenue, wading through a capacity madhouse and seeing a full local replica of the Revolution onstage.

Besides just full-on fun, this show kind of busted a big myth about live music attendance. While apathy does genuinely exist here – I’ve gone on and on about it – this happening proved that people will come if you put enough work, imagination and planning into making not just a show but an event (see: Dave Plotkin’s John Vanderslice adventure). It’s about the fire of excitement and buzz. I don’t know if it’s the Internet factor, eroding work ethic or the age of entitlement, but who exactly is responsible for sparking that seems a little confused nowadays.

Tons of work and concept went into this Purple Rain fantasy experience. And the turnout reflected that by selling out early and necessitating an on-the-spot decision to do a second show late that very night, just to accommodate all those who didn’t make the cutoff. Now that’s dope. The takeaway for musicians (and promoters)? Approach your shows like a worker and creator, not a charity case. This is rock & roll – optional with the possibility of glory – not welfare.

Another sellout earlier that night was Arctic Monkeys (Hard Rock Live). From the beginning, I liked them all right. But, more and more, I really like what they’re becoming. They’ve translated their punky hot-wire workouts, which can only go so far, into rock power that’s deeper, richer and more enduring. Instead of just a thick accent and too much caffeine, they’re now a legitimate band for the ages. And though they burst onto the scene in a blitzkrieg of hype, they’re proving to be less a blinding flash than a lasting sun.

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