Off the Avenue celebrates its 100th episode
Florida-based web series brings national attention to local bands
Published: August 2, 2012
About the results, he says, "We've always kind of had this special relationship with Florida, and so it's great that it worked out that way that our first real successful video series is set in Florida and kind of takes advantage of that Florida circuit."
The inspiration for Off the Avenue came from one of Plakon's idols, famed Radiohead producer Nigel Godrich. "When he did From the Basement, I was just really inspired by how well put-together that whole series is," Plakon says of the television series filmed in the U.K. "I was like, 'Man, I have the studio here, we should at least try and do something like it.' So I was just, like, not only could it be just cool content but it could be a good way to market the studio, you know? It's a really low commitment for a band to come in here for two hours or three hours and just film something. That's the biggest thing for the studio, especially in a place like this in Orange City; you gotta get people to come see it and feel at home here, see that it's a nice place and nice people. And that's a really easy way as far as just getting bands in here."
Nearing its 100th episode mark, Off the Avenue now balances its original role of showcasing top indigenous talent with its new, high-profile platform for national buzz bands. But the idea behind the studio remains simple.
"The thing that we really wanted to do with this is create something where it's about the whole community in music," Shepard says. "Where it's like an all-for-one, one-for-all type thing to really create really good music."
Off the Avenue 100th episode party
9 p.m. Friday, Aug. 3
Stardust Video & Coffee
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