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MUSIC

Members of the club

Local hip-hop producers Tha Hydrox look to capitalize on big break

Photo: Aldrin Capulong, License: N/A

Aldrin Capulong


The industry science behind an unknown producer getting this sort of breakthrough is a combination of tailoring pitches and standing out from the competition. Tha Hydrox have recently submitted a portfolio of beats to both 50 Cent and B.o.B. It’s a process that, Holla says, begins somewhat selectively. But, as Tha Hydrox discovered, you can never really guess what sort of beat an artist will find himself attracted to. So, with a degree of overlap involved in sending out speculative beats, he says, “Sometimes people get the same beat, and whoever gets back first can be in a bidding war.”

Holla adds that for “Hard White,” Tha Hydrox “beat out Just Blaze, I think, and Drumma Boy and the Runners. It was a very highly anticipated record, and it just so happened to fall into our hands.”

Tha Hydrox may give the impression that serendipity plays a role in getting that first hit single under your belt, but the transparency of the Internet has also given aspiring producers a benefit their pre-Net predecessors lacked. Referring to fellow producers the JUSTICE League and the Runners, Jaxx mentions that he’s “even watched some of them in the studio,” via YouTube, where, as he puts it, “you can learn from Kanye West, learn from Timbaland, watch how they work with other people, then apply that to your own team.”

“We seen Lex Luger work,” adds Holla, about the man who’s forged hits for West and Jay-Z, as well as the ubiquitous Ross. “His process is just completely different from ours. It’s humorous, in some aspects, that some people can approach it from an angle that we might think is totally inefficient and just bang out these hits. But then there’s others that we see, and we’re left like, ‘How are they doing it?’”

Cartanya adds, “We got mad respect for Lex. He basically shaped a sound; took hip-hop to that next level it needed to be at. That’s our inspiration; we want to get to leave that sort of mark.”

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