What's Hot
MOST READ
What's Going On

Calendar

Search thousands of events in our database.

Restaurants

Search hundreds of restaurants in our database.

Nightlife

Search hundreds of clubs in our database.

loading...

OW on Twitter
OW on Facebook

Best Marketing Campaign for a Local Sports Organization


Article Tools
Font size: [A] [A] [A]
Sign Up newsletter

Orlando City Soccer Club’s #paintthecitypurple

With the Citrus Bowl undergoing renovation, and the professional soccer stadium that will eventually be home to Orlando’s soon-to-be MLS team still in its planning phase, Orlando City Soccer has had to play their 2014 season at the ESPN Wide World of Sports Complex in Lake Buena Vista – quite a haul from downtown and in a location that’s nowhere near as visible in Orlando proper. But the club didn’t let their fan base forget that they’re still Orlando’s hometown team. When they were ready to reveal their new logo this spring, they embarked on a high-profile mural campaign, called #paintthecitypurple, in which they hired local street artists to create colorful murals from downtown to Colonialtown. Many of those murals still adorn the buildings they were painted on, and they’ve brought a nice splash of color to some bland streetscapes – not to mention a very visible reminder that Orlando loves its soccer club.

We welcome user discussion on our site, under the following guidelines:

To comment you must first create a profile and sign-in with a verified DISQUS account or social network ID. Sign up here.

Comments in violation of the rules will be denied, and repeat violators will be banned. Please help police the community by flagging offensive comments for our moderators to review. By posting a comment, you agree to our full terms and conditions. Click here to read terms and conditions.
comments powered by Disqus