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Local Color

Best Viral Video for a Good Cause

Photo: COURTESY OF RETHINK HOMELESSNESS, License: N/A

COURTESY OF RETHINK HOMELESSNESS


Rethink Homelessness’ “Cardboard Stories” YouTube video
rethinkhomelessness.org

Earlier this summer an interesting video project made the rounds on social media. The footage, filmed in downtown Orlando, featured members of our city’s homeless population holding signs that said something unique about their lives. One woman holds a sign indicating that she was once a figure skater. A man holds one saying that he used to build robots for a living. The video, part of a project called Rethink Homelessness, sponsored by the Central Florida Commission on Homelessness, attempts to get people to shelve their preconceived notions of who the homeless are and recognize that their problems are not that different from our problems. The project is brilliant: simple, moving and effective.

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