Arts & Culture
The Creative City Project
Ambitious arts project promises a new performance in downtown Orlando every day for month of October
Published: October 3, 2012
If you're downtown at noon on Oct. 20, you might think for a moment you're hallucinating when you hear the music. Bells and carillons, trumpets and other brass instruments will echo along Orange Avenue, as if from on high. You're not losing it, and there will be no seraphs or cherubs – just local composer Keith Lay and his squad of musicians, perched atop the buildings of downtown Orlando. The musicians will call and respond from locations around the city, like birds chirping to one another, to create a unique, spontaneous musical experience for passers-by. Lay says the performance will be audible from virtually anywhere downtown, and it will challenge the way listeners – himself included – perceive sounds.
"If it's a symphonic piece, you want it to act as a whole organism, and you're not planning on people being late," says Lay, who has been composing music in Orlando for more than two decades and teaching at Full Sail University since 1990. "You need it to be an organism that speaks as a unit, right? So this piece gets to explore a whole other dimension, which you usually don't get in music, and I love that."
Lay is putting on this lofty performance, called inSPIRE, as part of a larger initiative called the Creative City Project. Local writer-artist Cole NeSmith and Orange County Arts and Cultural Affairs director Terry Olson worked together to make the project, which coordinates flash-mob-style street performances that illuminate the city's vibrant cultural scene, a reality.
"We were at a mutual meeting, and the idea of doing more stuff in public spaces came up," NeSmith says. "So I said, 'Well, I have this idea.' So after that, Terry and I sat down and talked, and I kind of pitched him the idea."
The two coordinated the Creative City Project to coincide with National Arts and Humanities Month. Acts as behemoth as Cirque du Soleil and as homespun as local singer-songwriters will occupy downtown's plazas and street corners to create "positive shared experiences" for city residents. A different act is scheduled for every day of the month.
For NeSmith and Olson, the project is about shedding light on nooks and crannies of Orlando's art world that some residents might have missed. Given the transient nature of this city, there are plenty of residents who may not yet even be aware of the depth and breadth of the local arts community.
"When I came here [30 years ago], Orange Avenue was tumbleweeds," Olson says, "and the arts were all in an institution – the Civic Theatre, the opera, the ballet. I had season tickets to everything in town, including the colleges, which was easy to do. There's no way I could do that now."
NeSmith says that artists should have "an opportunity to shape culture," and exposing people to art in unlikely places gives them an opportunity to influence the fabric of downtown Orlando.
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