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Arts & Culture

Live Active Cultures: Orlando performing artists survival guide

A new local production of “Rent” elicits a new installment of Seth’s suggestions for performers

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Orlando can be a hard market to make your mark in, as Critzer and his company may be discovering. Tonight (Aug. 14), Brendan O’Connor holds the first of his Artist’s Survival Guide seminars at Urban ReThink, featuring local luminaries like Terry Olson, director of Orange County Arts and Cultural Affairs, and Flora Maria Garcia, president of United Arts of Central Florida, to educate emerging visual artists. I’d like to steal the phrase from Brendan (hey, think of it as synergy!) and conclude this column with an abbreviated installment of my ongoing “Performing Artist’s Survival Guide”:

Do the right play

Clandestine’s upcoming season – Last Five Years, Avenue Q, Next to Normal – comprises shows that have all been staged locally multiple times. Though it’s tempting to trot out a popular favorite, it’s easier to attract attention with something that hasn’t been played to death.

The price is right (or wrong)

With a $30 ticket (a portion is donated to the Hope & Help Center for HIV/AIDS), Clandestine’s Rent is priced in the same league as Mad Cow and Shakes shows. Established companies may get away with $20 or more, but newcomers should shoot for $10-$15 to lure curious cheapskates.

Facebook isn’t face time

Event invites are appreciated, but they don’t displace direct communication. Attend others’ shows to network with patrons and fellow performers, and send (timely, complete) press releases to the local papers. Because, singing bohemians aside, some people still use Orlando Weekly for something other than kindling.

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