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Live Active Cultures

Former skippers of Universal Orlando's Jaws ride embark on one last voyage

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It’s always hard to say goodbye to an old friend, even if your buddy is gray, cranky and often all wet. But there was hardly a dry eye (or seat) in the boat last Saturday afternoon, when I set sail with a boisterous crew of former skippers for a final farewell to Bruce, the synthetic shark star of Universal Studios Florida’s soon-to-be-extinct Jaws attraction.

On Dec. 2, Universal announced that the classic ride, based on Spielberg’s 1975 blockbuster film, will shut down after Jan. 2, 2012, for a new “attraction experience.” (Smart money is on more Harry Potter, with a train ride connecting to Islands of Adventure for two-park ticket holders.)

Theme park attractions come and go: But Jaws was something special and deserves a moment of tribute. It was one of Universal’s opening-day headliners and featured prominently in early advertising – remember the great white sharks bulging off I-4 billboards through the ’90s? Along with Kongfrontation, Earthquake, Ghostbusters and Back to the Future, Jaws was one of the signature elements of Universal’s brand before Islands of Adventure opened.

Ironically, though Jaws became popularly tied to Universal Studios Florida’s identity (it’s a plot point in Kevin Smith’s Mallrats), today’s version of the ride isn’t the same one that guests experienced on opening day in 1990 – or, rather, tried to experience, since Jaws’ original incarnation, featuring a shark biting and turning the guests’ boat and a climactic geyser of gory shark chunks, broke down so frequently that it was boarded up after barely one summer. Several aborted repair attempts and a lawsuit later, a rebuilt Jaws finally opened in 1993 with a radically revamped finale based on Jaws 2’s electrifying ending.

In the 18 years since the current ride opened, it has weathered ups and downs. Jaws was shuttered for most of 2005 to save on pyrotechnic propane and only operated sporadically through 2007, and the waterlogged animatronics always seemed in need of an expensive refurb.

Still, Jaws engendered passionate advocates, thanks in large part to the skippers who shepherded a new boatload of riders through a dramatic near-death experience every five minutes. Jaws was one of themed entertainment’s last, best blends of technology and thespians. The best skippers could elevate a cheesy carnival thrill into a high-camp epic with their over-the-top performances, inspiring a raft of tribute videos on YouTube (including a meticulously made mock-opera).

Walt once said he didn’t want Disneyland to be a museum, and likewise, no one is suggesting Universal Studios Florida remain a graveyard for forgotten film franchises (I’m looking at you, Twister and Fievel). But if you assumed that when euthanizing one of its most iconic attractions, Universal would shrewdly leverage the resultant fan reaction, you’d be wrong. Aside from a short press statement and postcards mailed to annual-pass holders, little has been done to lure fans for a final tour, nor has any formal closing commemoration been announced. King Kong got a sayonara ceremony when the Mummy kicked him out; the shark should be afforded the same respect.

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